MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI MUQAMI


Discipline:Identity
Web
Muqami empowers Indian block printing artisans, innovating for future generations.
2022
 



PROJECT SUMMARY
Muqami is a project that focuses on preserving and advancing traditional block printing techniques while supporting marginalised artisans in India, including women and transgenders. Through the production of contemporary clothing, textiles, and interior products, Muqami blends innovation with tradition, aiming to create lasting value and ensure a sustainable future for the craft.




Logo Construction
The logo design, drawing inspiration from the intricate art of thread weaving, symbolizes unity, connectivity, and the convergence of diverse elements. Structured with a 1:3 ratio, the logo achieves a harmonious balance, enhancing its visual coherence. The meticulous weaving pattern reflects the brand’s commitment to craftsmanship and attention to detail, representing the interconnectedness and collaborative spirit at its core. This artistic depiction not only embodies the brand’s values but also creates a compelling visual identity that resonates with the audience. The design captures the essence of collaboration and the seamless integration of different components, making it both visually captivating and meaningful.



Brand Ethos
Muqami is a brand rooted in sustainable design and social empowerment, focusing on uplifting artisans, especially women and transgender individuals, through the creation of block-printed textiles and contemporary fashion. The brand is committed to producing high-quality, long-lasting products while ensuring a positive social impact. Muqami provides fair employment opportunities, supports the education of artisans’ children, and fosters overall community well-being. By promoting traditional craftsmanship in modern fashion, the brand preserves cultural heritage while advancing social justice and sustainability.





Block Printing Patterns
These patterns are inspired by the rich tradition of block printing, celebrated for its cultural significance and detailed craftsmanship. However, they incorporate a modern twist by blending contemporary design elements with this timeless technique. This fusion of traditional and modern aesthetics results in a visually captivating collection that bridges the past and present, offering a unique appeal to those seeking a harmonious blend of heritage and modernity. The patterns reflect both the depth of cultural legacy and the freshness of innovative design, making them perfect for those who appreciate a balanced fusion of the two in their surroundings.





Garment Design
Using the block-printed fabric, we crafted a collection of Indo-Western garments that seamlessly merged traditional Indian aesthetics with contemporary Western styles. These garments embody a unique fusion, blending the intricate artistry of classic block print patterns with modern, sleek silhouettes. The result is a collection that feels both culturally rich and fashion-forward, offering stylish pieces that honor the heritage of Indian craftsmanship while embracing the versatility and flair of contemporary Western fashion. This harmonious combination creates garments that are timeless yet innovative, appealing to those who appreciate both tradition and modernity.



Altamash Kadri
Designer.



New Business:  hello@madebyaltamash.com
+44 (0) 7503591933

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